With more than 1 billion users worldwide, the potential to boost awareness of your brand with a robust content creation strategy for Instagram is simply too great to overlook.
Well, for starters, 90% of all Instagram users are following at least one business and 83% of Instagram users have discovered a new service, product or brand during their time on the platform.
Instagram is no longer solely for personal use and users are actively interested in engaging with brands. The key is to invest in the creation and implementation of a solid strategy that humanises your brand and allows you to connect with your ideal audience.
Although these statistics are too huge to ignore, don’t panic if you’re not quite sure where to start. You certainly are not alone, which is why we’re sharing some of our top tips and tricks to effectively use Instagram as a leading social platform to increase your brand awareness and drive leads.
Why Should I Focus on Instagram Over Other Platforms?
In addition to its enormous user base, one of the biggest advantages of targeting Instagram is that it’s a highly visual platform.
This provides you with the opportunity to showcase your visual identity and create content that really reflects who you are. Instagram is also a remarkably versatile platform. As well as still imagery, illustration, graphic design and video are all ideally suited to performing well.
But how do you decide what types of content to focus on?
The answer to this question is: strategy.
Your strategy should ultimately inform every choice you make when marketing your brand on Instagram, including what, when and how frequently you post new content.
Getting your strategy right is essential, particularly because Instagram is markedly different from most other text-based social platforms. You need to develop a personalised strategy that will connect with your niche target audience.
Developing an Instagram Strategy
Did you know that 130 million users actively engage with shopping content on Instagram every single month?
You clearly can’t target every single one of those users and nor should you want to. You need really hone in on what you want to achieve from your social media marketing.
Excitingly, if you want to use Instagram to boost awareness of your brand, there are so many engaging and exciting approaches that you could take to do this.
If your brand is focused on mental health and wellbeing, you could use Instagram to share motivational quotes which are renowned for being highly shareable.
You could also use this visual platform to share user-generated content, which will allow your audience to see real people using your products or experiencing your service.
The good news is that you don’t need to solely focus on one objective. In fact, mixing things up and keeping your content feeling fresh is one of the best ways to increase your reach, encourage shares, and drive awareness of your offering.
For example, user-generated content works well when paired with posts designed to drive sales and those shaped to give your audience an insight into the behind-the-scenes activities at your brand.
The key is to understand why you want to share particular types of content and what you want it to help you achieve.
With so many different options and approaches to choose between, it can be difficult to find the right starting point to ensure your strategy is as refined as possible from the beginning.