Social media is vital to any business that wants to thrive in the modern world.
Billions of people all over the world use social media, and each day more and more people are signing up to the range of platforms on offer. New social media platforms are now being created, some of which catch on and become ‘the new big thing’ – remember a time when people turned their nose up to Tik Tok?
But what can social media do for your on-street promotional campaign? It’s a joined-up marketing strategy. You’re targeting potential customers from a digital and physical aspect.
Hit them more times, in different ways, and they will have a higher chance to convert.
Brand awareness for on-street marketing campaigns
The first thing to understand is brand awareness. Getting your brand and voice out there is one of the most important things to do when creating a marketing strategy.
You want to be posting engaging content regularly, ensuring that what you post is reaching your target audience.
The importance of live content
Posting live content is a great way to show authenticity during a campaign. You can do this by posting regular Instagram and Facebook stories, including questions and polls, which brings further insights to the in-person campaign.
The correct social media platforms
Choosing the correct platforms on social media is key; you want to ensure that the campaign you are promoting is being shown in its best possible light. You will therefore need to tweak the content according to the platform you are posting on.
Each platform has a slightly different audience, so a change in tone of voice needs to occur when posting content.
When running a campaign, creating something unique that users can then associate with the campaign is always a good idea. An individual hashtag is a prime example of this and is something that is used regularly in marketing campaigns.
This will help people to specifically target the campaign when searching on social media.
Driving users to your website
Using social media during campaigns is a great way to increase your website traffic. Including your website in your bio, or even attaching it to posts will increase the number of people who visit your site.
From there, people can then further understand your brand and the services you provide.
Using social media during an on-street marketing campaign is an effective way to show users everything they need to know about the campaign and company. There are many things that can be implemented, and if done properly, every aspect will add up to ensure that the marketing campaign you are running is successful.