Over 6,000 Flyers handed out
Over 250 food samples handed out per day
over 10,000 Facebook followers
Morocco FoodEx is a public body of Moroccan food produce exporters, backed by the Moroccan Ministry of Agriculture, that successfully launched a brand awareness campaign to UK importers and consumers in 2021 under the brand “FromMoroccotoUK”.
Morocco FoodEx wanted to take advantage of two events that had recently taken place. First was the opening of a new shipping line from Tangiers to Poole and the second was to take advantage of Brexit, with the UK being able to trade with overseas countries outside of the European Union.
Crowdify Global was approached by a Moroccan based Agency to utilise it expertise in Digital Marketing and Social Media Management providing a full range of services all under one roof. Working with its strategic partners Crowdify was able to deliver a successful brand awareness campaign to launch the “FromMoroccotoUK”, brand and Morocco FoodEx as a trusted trading partner providing quality produce to UK businesses (B2B) and consumers (B2C).
Our brief was simple: increase the brand awareness of high-quality Moroccan grown and produced food products to the UK retail, and consumer markets. Showcasing Morocco as a modern, reliable trading partner for British businesses via their new shipping line with the United Kingdom and via modern infrastructure projects in Morocco’s ports .
Our solution: was to also keep it simple so the message was clearly understood and well received. The main elements of this campaign was an experiential activation using a “branded” food truck targeting Londoners with Moroccan food samples, a PR trade campaign focused on publications like The Grocer, Fresh Palza and Fruitnet , organic and paid social media campaign, collaborations with dignitaries (Moroccan Ambassador to the UK – Ambassador Aboudrar) and celebrities with a Moroccan connection such as Khalid Dahbi. Established a partnership with a UK Based surplus food redistribution charity FareShare under the campaign banner “FromMorocctoUK”
All of this just coming out of lockdown from COVID-19
Crowdify Global and Partners delivered the following:
Campaign duration: 3-months
- 4-Day Food Distribution campaign across London on a “FromMoroccoToUK” branded food truck and pop-up shop.
- 250+ food samples handed out per day
- Over 6,000 Flyers handed out
- Increased Facebook Following to over 10,000 followers
- 18 pieces gained
- Outreach 3.7m
- The Grocer
- Chris White Fruitbox 35,000 visits
- Fruitbox 70