Change management within the digital sphere is utilised more and more by businesses of all industries and sizes. All businesses utilise many separate business processes, but these are delivered alongside different marketing streams. It is vital that whilst implementing change within this complicated eco-structure a methodical and managed approach is utilised so that normal day to day operations can operate as usual.
So, how does this work?
The ideal way to manage change is to first establish your Project Team. Of course, this is a temporary structure that will include internal and external stakeholders. You or your company’s senior management should delegate a project manager who disseminates to the team the vision and procedures needed to effectively roll out the project.
The project manager is responsible for confirming the project brief which includes a whole list of requirements – the project purpose, business requirements, scope of work, deliverables, estimated schedule, the estimated budget, human resource requirement, expected procurement, the risks, the completion criteria, the definition of project success, the assumptions, and most importantly any constraints.
Once the brief has been signed off and buy-in from stakeholders confirmed, the project engagement phase can begin with the detailed planning of tasks and actions required to deliver on all requirements on time and on budget. During this stage, any issues or risks that arise will be raised to the stakeholders and the project sponsor, as well as solutions, agreed and if required, replanning of the project implemented. Projects should be frequently reviewed to ensure they are delivering on the brief required and if not, then the project can be optimised or cancelled.
So, what are the benefits of a managed project?
By having an in-house Project Manager involved from the commencement of any campaign, Crowdify Global provide clients with a central point of contact who will define their project requirements and more importantly, the brief. They will work with the internal and external streams to manage your marketing, social media, events, and activation projects. This central point of contact means that you won’t need to manage multiple contacts, which can be time-consuming, overwhelming and where important issues can be missed.
The Project Manager’s role is to manage the team, log all actions and requests and manage these through to completion. Depending on the size of the project that is being undertaken, your project manager will provide weekly updates and monthly reports to keep all involved included and updated.
Delivering projects in this structured way will help you feel a sense of security that your project is being managed to the standards that you expect delivering your requirements on time and to budget.