If you’ve ever pondered how the big global players appeal to mass audiences, reaching across language and cultural barriers seemingly with ease, then you’re seeing audience interaction analysis in action.
By using specialised software, audience analysis collates data about your current clients or prospects to provide you with information on everything from their specific interests to broader demographics. If you’re on our site, you’re probably already keenly aware of the need to understand your prospects and clients, but let’s explore in more detail what the benefits of audience interaction analysis are for you.
There is no need for the lengthy marketing processes: with audience analysis you get immediate results and tangible actions
It’s Relatively Inexpensive
Without the need to carry out experiments or interviews, you can be sure you’re getting value for money. Plus the data is fully automated and precise.
You simply can’t replicate the quality of data you get from audience analysis via traditional market research techniques. There’s no risk of bias, data errors or participants holding back on their opinions.
Target the Right Audience, First Time
We don’t need to tell you that knowing your audience means that you can aim your marketing at the right people – an audience analysis tool can help you to take this to the next level and ascertain exactly who could be looking for your products or services. Once you understand this, you can then tailor your strategy directly to them.
Well-Placed Product Promotion
Advertising costs money (tell us something we don’t know!). Therefore expensive campaigns that might not work are not on anyone’s agenda. Audience analysis removes much of the risk around this. As you have clear information on the interests of your audience, you can tailor your campaign to the specific demographic.
Make the Most of Social Media
In this social-media-driven age, it’s imperative that you have a strong brand on social channels and that you’re being seen by people who want to engage with you. By using audience analysis, you can clearly see which media your audience is engaging with – which print media they read, etc. Using this information, you can then adapt your campaigns exactly to your audiences’ preferences.
Disrupt Your Competitors
If all this hasn’t persuaded you to get involved, this might sway you. As well as learning about your own audience, you can also get to know the audience that your competitors are attracting. By getting to know what this alternative audience is looking for, you can tailor your own approach to appeal to this new group, thus helping to drive your market share. As you can see, there are numerous benefits to using audience analysis. This is just a small selection of the highlights.
The real headline to take away is that if you do your audience interaction analysis well, you can have real confidence that you’ll be making the most effective decisions with your time and budget.
Meet the team at Crowdify who are nailing audience interaction analysis for our clients and fill out the form at the bottom of the page if you’d like to discuss your opportunities.