Want to know how to have a successful Paid Ads campaign? You’re going to need to test.
With any paid service, it is vital to continually test all ads in order to maximise their results and continue to improve the ultimate return on investment. By rigorously testing and then analysing the results, consistent optimisation of ads to improve their performance and maximise the returns will generate the best possible outcomes. Without effective testing, it becomes extremely difficult to understand exactly what works well for your target audience.
There is no such thing as ‘one size fits all’ when it comes to Paid social media. What works for one ad set will not necessarily work well for another. Testing is an ESSENTIAL part of any campaign regardless of the budget, platform, or campaign goal.
Analytics gives us insight to both identify our clients most engaged audience and discover which ads this audience responds best to. We continually test by trialling different variables within each ad set. It’s important that when testing, we only change one variable at any one time otherwise it is extremely difficult to understand which variable had either the positive or negative impact on the ad’s performance. Ultimately, we end up with the best ad to make the conversions you want.
There are many variables that can be tested however and those to consider in the first include ad format, ad copy, the actual creative, the geo-location, the time of day the ad is displayed, the platform and the ad placement (where the ad is shown on the platform).
This test and learn approach are key to ensuring the best results possible are delivered by paid social campaigns creating support to all other areas of your digital marketing campaign. Don’t forget, every aspect of your online visibility should blend and support each other therefore maximising your marketing budget and enabling you to scale your business cost-efficiently.
Crowdify Global provide a dedicated paid social service that generates excellent returns for even the most cost-effective budget. If you’d like to see a better return on your investment in your paid ads campaign, why not ask our expert team to analyse your current results and provide a free second opinion on the ideal way to maximise your visibility.