Crowdify Global

The importance of tailoring content to specific social media platforms

It’s no surprise that social media is taking over the world both digitally and physically, and it seems as though there are new platforms being created every day.

Many of these new apps fail, but a select few manage to survive, with the most popular being Instagram, Facebook, LinkedIn and Twitter.

It is vital to have a strong social media presence as a business, both in order to engage with your demographic, and generate revenue (if this is one of your goals).

Companies need to stay up to date with changes in the industry, tailoring their content according to trends.

So why is it important to tailor your content on platforms?

Tailoring your content to platforms ensures that it reaches the correct audience and increases your overall brand awareness within your chosen industry.

This is vital, as it will help to get the word out about the services and products that you offer, whilst also receiving engagement that is higher in quality rather than quantity based; you’d much rather receive twenty likes from potential customers, than forty from random users.

Now that we know why it is important, how do we go about tailoring content?

One key point is making your company’s identity the same across all channels; ensuring your guidelines remain the same throughout.

There will be a few independent variables such as length of post, images vs video used, hashtags, URL links, emojis etc, however the brand message will remain the same.

It’s critical that your business should choose the correct platform, so you are targeting the desired demographic.

Researching beforehand goes a long way into this, which is exactly what we do here at Crowdify.

When it comes to posting content, the platforms behave in a range of ways. For instance, if you are including any imagery, these will need to be edited accordingly as apps have different aspect ratios.

Video content can work better on Instagram in comparison to Linkedin for some businesses, but the opposite for others.

To gain more traffic to your accounts, features such as hashtags and stories will help increase your company’s overall engagement.

Hashtags can be used on Instagram, Twitter and LinkedIn, whilst stories can be utilised on Instagram and Facebook.

One thing that needs to be considered when writing captions for posts is SEO (Search Engine Optimisation).

Captions need to include keywords that potential customers will search for, making your digital presence more visible.

To sum up, tailoring your content is crucial when using social media.

You want your brand identity and what you stand for to remain the same across all of the platforms that you use, but it should be tweaked depending on the app.

The main reason for social media is to interact with your audience, as well as growing it with informative, engaging content.

Social media isn’t going away any time soon, so you may as well get involved with it, and you will reap the rewards.

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