Point-to-point integrations are unnecessarily costly and result in far too many missed opportunities to drive growth. To properly explain, we need to delve a bit deeper into their capabilities, focusing particularly on how they are likely to be an important consideration to make when selecting a partner specialising in paid search.
In this post, we will be talking about:
- What data hubs are
- The advantages of data hubs
What exactly is a data hub?
A data hub is a collection and storage architecture that aids the consolidation and sharing of data that can power things like AI workloads and analytics. It sits at the centre of an IT system, acting as a connecting point between everything from SaaS solutions to CRMs, IoT devices, and web applications.
Data hubs can collect and organise data from multiple sources and serve it in task-specific formats, thereby reducing workloads and enhancing team outputs. They are an excellent central point for enterprises, as they can remove the need to create a myriad of point-to-point connections between data suppliers, homogenise data, serve it in a selection of desired formats, and add value to the data via quality checks and de-duplication.
Data hubs aren’t a technology, but rather an approach that can be used to determine when, where and to whom data needs to be shared or linked.
But what exactly does all this mean for you?
Advantages of data hubs
We’ve talked about what they are, but how can you use this to your advantage? And more particularly, for your marketing efforts?
1. Powerful data organisation
Data hubs can effectively streamline IT environments, making them more robust and scalable. Data hubs remove the need to have hundreds or even thousands of connections running between different systems, replacing them with a single connection that is easier to maintain and upgrade.
We live in a time where technologies are always evolving and new, more efficient ways to complete digital tasks are emerging all the time. Upgrading point-to-point systems is complex and costly because every connection must be tested to confirm its continued usability.
A data hub allows us to make efficient upgrades to our systems, mitigating the risk of lengthy disruptions, and ensuring that we can consistently deliver timely information, data and knowledge to each and every single one of our clients.
2. Enhanced provision of data
When running paid search strategies, you need to know that you have access to real-time data and knowledge that can be used to make efficient adjustments and refinements to live campaigns. This will improve the outcomes your strategy is able to deliver for your business, boosting your return on investment (ROI) and helping you to strive to reach your core business goals and objectives. Data hubs can offer this real-time interaction, which means it is available instantly for reporting and more.
3. Enable the full integration of third-party components
Every digital business should be using the highest quality third-party components to support and inform key strategic decisions. Data hubs ensure such components can be properly integrated into internal systems, allowing for information to flow freely in ways that are both secure and maintain its integrity.
Data hubs can also help to address the myriad of challenges that come with hybrid data storage, particularly when data is split across on-site solutions and increasingly popular cloud services.
The online landscape is extremely competitive, which means that selecting the right paid search agency to work with could make the difference between search success and search failure.
If you’re looking for experienced and knowledgeable teams specialising in paid search in London, look for agencies which have the ability, technology and expertise to ensure your campaigns are effective, robust, and thoroughly tested.
They must be able to deliver real-time reporting, as this is what will help you both to drive the most value from your investment, ensure that you maximise your online visibility and deliver your messaging directly to the right audiences, in the right places, and at the right times.
Remember, data hubs can bring together key data from a range of sources and in a variety of formats before extracting important knowledge that can be applied in real time to your strategy.
Your paid search partner should have access to a robust data hub, as this will ensure they continue to operate at the top of their game and can help you to rise to the top in your market.
See how we deliver effective paid search marketing, and get in touch using the form at the bottom of the page to supercharge your paid ad strategy. Meet the team that is delivering high value to our clients and memorable experiences to their customers.